WebSummit Rio
Categories
Talks
Client
Senac RJ
Project
WebSummit Rio
Year
2025
In my Web Summit talk, I introduced Extended Reality as a powerful framework that merges virtual, augmented and mixed realities to reshape how we learn, create and connect. Instead of treating XR as hype, I positioned it as a cognitive tool, capable of activating multiple senses, influencing perception, and enhancing the way information is absorbed. By showing how immersive environments access deeper layers of memory, I framed XR not as a technological upgrade, but as a shift in how we understand presence, awareness and human experience.
In my Web Summit talk, I introduced Extended Reality as a powerful framework that merges virtual, augmented and mixed realities to reshape how we learn, create and connect. Instead of treating XR as hype, I positioned it as a cognitive tool, capable of activating multiple senses, influencing perception, and enhancing the way information is absorbed. By showing how immersive environments access deeper layers of memory, I framed XR not as a technological upgrade, but as a shift in how we understand presence, awareness and human experience.
Throughout the talk, I demonstrated how immersive learning relies on three pillars: environment, learning and activation. I presented cases ranging from indigenous storytelling in the Amazon to food industry experiences, accessibility in museums, sensory brand activations, and training simulations across hospitality and retail. Each example illustrated how XR can shorten distances, increase emotional connection, and generate real operational impact. I emphasized the importance of understanding the human problem first, then using design, prototyping and XR only where it truly adds value.
Throughout the talk, I demonstrated how immersive learning relies on three pillars: environment, learning and activation. I presented cases ranging from indigenous storytelling in the Amazon to food industry experiences, accessibility in museums, sensory brand activations, and training simulations across hospitality and retail. Each example illustrated how XR can shorten distances, increase emotional connection, and generate real operational impact. I emphasized the importance of understanding the human problem first, then using design, prototyping and XR only where it truly adds value.
To close, I reinforced that the future of experience is volumetric and sensory-driven. Content will no longer be something we study, it will be something we inhabit. As technologies become more accessible, from digital twins to generative AI shaping immersive spaces, XR will expand cultural access, improve training efficiency and empower people to see the world from new perspectives. My core message: the future is not built tomorrow, it starts with presence today. Learning is no longer just knowing, it is feeling, remembering and living experiences that remain with us.
To close, I reinforced that the future of experience is volumetric and sensory-driven. Content will no longer be something we study, it will be something we inhabit. As technologies become more accessible, from digital twins to generative AI shaping immersive spaces, XR will expand cultural access, improve training efficiency and empower people to see the world from new perspectives. My core message: the future is not built tomorrow, it starts with presence today. Learning is no longer just knowing, it is feeling, remembering and living experiences that remain with us.
