The Power of VR in Customer Experience
Categories
Talks
Client
CNC
Project
Um Negócio Pra Te Contar
Year
2025
Throughout my talks and interviews, I share a practical and human-centered view of extended reality, showing how technologies like VR, AR and spatial media can genuinely transform business. I focus on clarity: explaining what these tools are, how they work, and why they matter, not as futuristic hype, but as strategic instruments for efficiency, transparency and emotional connection. My goal is always to make complex concepts accessible, so that entrepreneurs can understand where value truly is before taking their first step into innovation.
Throughout my talks and interviews, I share a practical and human-centered view of extended reality, showing how technologies like VR, AR and spatial media can genuinely transform business. I focus on clarity: explaining what these tools are, how they work, and why they matter, not as futuristic hype, but as strategic instruments for efficiency, transparency and emotional connection. My goal is always to make complex concepts accessible, so that entrepreneurs can understand where value truly is before taking their first step into innovation.
In conversations with the market, I highlight how immersive experiences shorten distances, build trust and expand the customer journey. From virtual tours of factories to 360º storytelling, augmented product visualization and training simulations, I bring real cases that demonstrate how presence and interaction increase retention, improve decision-making and create meaningful bonds between brands and people. Whether in retail, tourism, hospitality or services, I reinforce that XR is not about replacing the physical world — it’s about amplifying it.
In conversations with the market, I highlight how immersive experiences shorten distances, build trust and expand the customer journey. From virtual tours of factories to 360º storytelling, augmented product visualization and training simulations, I bring real cases that demonstrate how presence and interaction increase retention, improve decision-making and create meaningful bonds between brands and people. Whether in retail, tourism, hospitality or services, I reinforce that XR is not about replacing the physical world — it’s about amplifying it.
What guides my contribution is the belief that knowledge multiplies when it is shared with intention and grounded in experience. By discussing sensory design, cognitive impact, and the invisible layers that shape perception, I encourage businesses to look inward, identify their true sources of value, and use technology only where it enhances human potential. These exchanges — whether on stage, in workshops, or in conversations like this — strengthen the ecosystem of innovation in Brazil and help prepare companies for a future where creativity, purpose and technology coexist de forma natural.
What guides my contribution is the belief that knowledge multiplies when it is shared with intention and grounded in experience. By discussing sensory design, cognitive impact, and the invisible layers that shape perception, I encourage businesses to look inward, identify their true sources of value, and use technology only where it enhances human potential. These exchanges — whether on stage, in workshops, or in conversations like this — strengthen the ecosystem of innovation in Brazil and help prepare companies for a future where creativity, purpose and technology coexist de forma natural.
